Giulia Negri



Barolo girl
Tradition is everything in this land. I could have banked on the name Barolo and on the history of my family, which has been producing wine in La Morra for the past 150 years. But life shouldn’t be a big yawn.
I started my adventure a few years ago: I wanted to make wine my way. I adored my “garagiste” friends and their heretical, dogma-free wines: a handful of amazing bottles produced by forward-looking artisan winemakers.

I produce Barolo because I believe it will be the work of art of the future – a mix of ancient polish and modern harmony; a flagship in the winemaking world from America to Asia.


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